Sustainable Business Model Design presents 50 patterns for the design of next-generation business models for sustainability.
Which sustainable business models already exist?
How do innovative companies and entrepreneurs put them into practice?
Which sustainability challenges do they solve, and which opportunities do they open up?
The book answers these questions with over 100 real-world examples. Discover patterns such as Social Freemium, Green Razor and Blade, Regeneration, and Sufficiency.
The patterns
Sustainable Business Model Design presents 50 business model solutions to ecological, social, and economic challenges. These 50 patterns help managers and entrepreneurs to develop new businesses that create sustainable value. Three examples:
Customer Financing
When potential customers cannot afford or do not want to purchase a new, uncommon, or radically different offering, the Customer Financing pattern can help. Leasing, renting, or progressive purchasing schemes can be a door opener for sustainable offerings.
Green Razor and Blade
Most companies still depend on growth – but how to avoid similarly growing negative impacts on the environment? The Green Razor and Blade pattern unbundles long-living products and short-lived consumables and thus allows mitigating the negative effects of growing businesses.
Social Freemium
Ecologically and socially superior offerings often face a lack of demand. Limited purchasing power of target groups or competitors’ lower prices can lead to critical market barriers. The Social Freemium pattern helps in overcoming these barriers with free basic offerings.
Book Preview
Download a free preview of the 2nd edition. It contains the full Chapter 1 'Introduction', including 'Sustainable Business Model Design – The Idea in Brief', the table of contents, and an overview of all 50 patterns with the pattern triangle. Enjoy!
We are getting the file ready. The download will be available soon!
FOR INSTRUCTORS
Download chapter-wise PowerPoint slides and sample course syllabi. These materials are still based on the 1st edition of the book (45 patterns); updated versions for the 2nd edition are in preparation.
Chapter PowerPoint slides (1st edition)
Sample Course Syllabi (1st edition)
For workshops
Download facilitation guides and PowerPoint slides for workshops. These materials are still based on the 1st edition of the book (45 patterns); updated versions for the 2nd edition are in preparation.
Pattern cards
Download the five new pattern cards of the 2nd edition as a print-ready file, print them, and add them to your deck.
ORDER CARDS
Currently, only the 1st edition card deck with 45 patterns is available. You can complete it to all 50 patterns of the 2nd edition with the five new cards, available as a print-ready file in the Downloads section.
To order, use the contact form below or write to Florian Lüdeke-Freund at fluedeke-freund@escp.eu. Please include the number of decks and your shipping address.
Florian
Lüdeke-Freund
Florian Lüdeke-Freund is Professor for Corporate Sustainability at ESCP Business School, Berlin, and Academic Director of the Master of Science programme in Sustainability Entrepreneurship & Innovation. He is the founder of ESCP's Sustainability Transformation & Applied Research Centre.
Henning Breuer
Henning Breuer consults, teaches, and researches in the fields of innovation management and business psychology. He is a Professor of Business and Media Psychology at Media University Berlin and Principal of UXBerlin – Innovation Consulting.
Lorenzo Massa
Lorenzo Massa consults, researches, and teaches in strategy, design, and innovation. He is Professor of Strategy and Innovation at AAU Business School, a Director at Change Logic, a strategic advisory firm, and a member of the World Economic Forum's Expert Network.
Get in touch
Do you want to share your ideas about Sustainable Business
Model Design or learn more about our research behind the patterns?
